What’s in a name?

What’s in a name?

Post | Tim Brown

 I’m ashamed to say I never really got into Shakespeare. I loved reading and writing growing up. I studied journalism in university. But the Bard’s tales appealed to me about as much as a bowl of lima beans – nourishing no doubt, but seldom a first choice.
 
So if you’re anything like me, you’re a bit clumsy in the world of Romeo and Juliet, those star-cross'd lovers whose families (the Montagues and Capulets) are at war with one another.
 
Early in the story, Juliet tells Romeo that his surname – Montague – is nothing but a superficial and meaningless convention:

"What's in a name? That which we call a rose
By any other name would smell as sweet."

 

She loves the man. To Juliet, the rest is immaterial.
 
The importance of a name. I’ve been giving this a lot of thought lately. The reason?

Kids Alive Canada is changing its name.


In years past, Kids Alive Canada viewed itself as “an international partnership of churches.” As followers of Christ, it certainly makes sense to partner with the church to serve the poor. In many developing countries, churches are better organized and resourced than municipal or federal governments, or, for that matter, any other organization. But more importantly, I think C. H. Spurgeon and Bill Hybels get it right: the Church is the hope of the world.
 
Earlier this year, Kids Alive Canada established a new working relationship with our dear colleagues at Kids Alive International (KAI). Though we remain deeply committed to our partnerships with KAI around the world, we are also partnering with churches beyond the KAI network in order to bring the hope of Jesus Christ to more kids in need of care.  As a result, we are seeking a name that better reflects our vision and our values.
 
The Bible teaches us that “a good name is more desirable than great riches" (Proverbs 22:1). So it does matter! Well, sort of. We know from scripture and life experience that a good name isn’t derived from a thesaurus, or captured in a sleek new logo; reputation is what counts. I believe God is calling Kids Alive Canada to stay rooted in the best of our past, and to be true to God’s vision for us today. 

Over the course of the fall and winter months, we will be endeavoring to:

  • Change our name and logo
  • Convene a strategic planning “summit”
  • Launch a new website and produce an identity video


And, if you think of it, please pray for wisdom and guidance for our board and staff as we continue to build momentum through the fall and winter of 2016.


 

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